About Us

Better product decisions. Built on decades of experience.

Scenic West is a founder-led Product Strategy and UX consultancy that helps B2B software companies make better product decisions before investing heavily in design and engineering.
For more than 10 years, we've partnered with startups, growth-stage companies, and enterprise organizations to turn uncertainty into clear product direction.
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Brands we've worked with
Testimonials

What clients say about working with Scenic West

AI has dramatically accelerated how quickly teams can design, prototype, and build software. But speed only creates value when you're moving in the right direction. Our role is to help leadership teams align, validate the right opportunities, and make confident product decisions that AI can then accelerate into execution.
“Scenic West’s B2B SaaS and FinTech UX expertise and flexible, fractional startup UX/UI design support was the perfect fit for my growing company.”
Sameer G., CEO of Ordway Labs
“Scenic West has been innovative, knowledgeable, and responsive in helping us to create a new digital product for our customers.”
Erika, Managing Editor at PAR
“Scenic West is our go-to expert and super talent for UX.”
Tamer Ali, Founder, CrowdWisdom LMS
"Scenic West has been an indispensable partner for us while we have re-written our customer-facing web portal. I expect they will be our go-to for product strategy, UX design, and user research needs for years to come."
Nathan D., CTO, REACH Media Network
“Scenic West’s B2B SaaS and FinTech UX expertise and flexible, fractional startup UX/UI design support was the perfect fit for my growing company.”
Sameer G, CEO of Ordway Labs
“Scenic West has been innovative, knowledgeable, and responsive in helping us to create a new digital product for our customers.”
Erika, Managing Editor at PAR
“Scenic West is our go-to expert and super talent for UX.”
Tamer Ali, Founder, CrowdWisdom LMS
"Scenic West has been an indispensable partner for us while we have re-written our customer-facing web portal. I expect they will be our go-to for product strategy, UX design, and user research needs for years to come."
Nathan D., CTO, REACH Media Network
“Scenic West’s B2B SaaS and FinTech UX expertise and flexible, fractional startup UX/UI design support was the perfect fit for my growing company.”
Sameer G, CEO of Ordway Labs
“Scenic West has been innovative, knowledgeable, and responsive in helping us to create a new digital product for our customers.”
Erika, Managing Editor at PAR
“Scenic West is our go-to expert and super talent for UX.”
Tamer Ali, Founder, CrowdWisdom LMS
"Scenic West has been an indispensable partner for us while we have re-written our customer-facing web portal. I expect they will be our go-to for product strategy, UX design, and user research needs for years to come."
Nathan D., CTO, REACH Media Network
“Scenic West’s B2B SaaS and FinTech UX expertise and flexible, fractional startup UX/UI design support was the perfect fit for my growing company.”
Sameer G, CEO of Ordway Labs
“Scenic West has been innovative, knowledgeable, and responsive in helping us to create a new digital product for our customers.”
Erika, Managing Editor at PAR
“Scenic West is our go-to expert and super talent for UX.”
Tamer Ali, Founder, CrowdWisdom LMS
"Scenic West has been an indispensable partner for us while we have re-written our customer-facing web portal. I expect they will be our go-to for product strategy, UX design, and user research needs for years to come."
Nathan D., CTO, REACH Media Network
“SW has a team of calm and confident professionals who approached every task with a thoughtful and methodical understanding of our business.”
Perry Q., Chief Revenue Officer at Brandzooka
“It’s rare to find a vendor as quick to respond and do so in a structured, metric-centric manner as Scenic West.”
James O., CEO, ConsumerOptix
“Scenic West came in and developed a clear plan for our site which was importantly grounded in user testing.”
Mark T., Brand Director, Bartesian
"I would recommend Scenic West to anyone looking for someone to continue to drive your vision forward through design!"
Bryan L., Director of Product Management, Knowledge2Practice
“SW has a team of calm and confident professionals who approached every task with a thoughtful and methodical understanding of our business.”
Perry Q., Chief Revenue Officer at Brandzooka
“It’s rare to find a vendor as quick to respond and do so in a structured, metric-centric manner as Scenic West.”
James O., CEO, ConsumerOptix
“Scenic West came in and developed a clear plan for our site which was importantly grounded in user testing.”
Mark T., Brand Director, Bartesian
"I would recommend Scenic West to anyone looking for someone to continue to drive your vision forward through design!"
Bryan L., Director of Product Management, Knowledge2Practice
“SW has a team of calm and confident professionals who approached every task with a thoughtful and methodical understanding of our business.”
Perry Q., Chief Revenue Officer at Brandzooka
“It’s rare to find a vendor as quick to respond and do so in a structured, metric-centric manner as Scenic West.”
James O., CEO, ConsumerOptix
“Scenic West came in and developed a clear plan for our site which was importantly grounded in user testing.”
Mark T., Brand Director, Bartesian
"I would recommend Scenic West to anyone looking for someone to continue to drive your vision forward through design!"
Bryan L., Director of Product Management, Knowledge2Practice
“SW has a team of calm and confident professionals who approached every task with a thoughtful and methodical understanding of our business.”
Perry Q., Chief Revenue Officer at Brandzooka
“It’s rare to find a vendor as quick to respond and do so in a structured, metric-centric manner as Scenic West.”
James O., CEO, ConsumerOptix
“Scenic West came in and developed a clear plan for our site which was importantly grounded in user testing.”
Mark T., Brand Director, Bartesian
"I would recommend Scenic West to anyone looking for someone to continue to drive your vision forward through design!"
Bryan L., Director of Product Management, Knowledge2Practice
“Scenic West is a trusted partner across both strategy and design.”
Jeff M., Director of Product Management, Earth Networks
“As a single founder with a small startup team, their support gave me the strength I needed to finally launch our app on the App store.”
Alexia T., CEO of AmiGo
“The team was able to quickly become an extension of our own – and the work product was amazing.”
Mac Mirchandani, Chief Product Officer, HireRoad
"Erin's a true professional. She brings deep insights and UX/UI experience to her projects. And her results speak for themselves. After updating our free trial/purchase flow, we experienced a 900% increase in the number of expected conversions. Solid work."
Mike S., VP Sales, Rosh Review
“Scenic West is a trusted partner across both strategy and design.”
Jeff M., Director of Product Management, Earth Networks
“As a single founder with a small startup team, their support gave me the strength I needed to finally launch our app on the App store.”
Alexia T., CEO of AmiGo
“The team was able to quickly become an extension of our own – and the work product was amazing.”
Mac Mirchandani, Chief Product Officer, HireRoad
"Erin's a true professional. She brings deep insights and UX/UI experience to her projects. And her results speak for themselves. After updating our free trial/purchase flow, we experienced a 900% increase in the number of expected conversions. Solid work."
Mike S., VP Sales, Rosh Review
“Scenic West is a trusted partner across both strategy and design.”
Jeff M., Director of Product Management, Earth Networks
“As a single founder with a small startup team, their support gave me the strength I needed to finally launch our app on the App store.”
Alexia T., CEO of AmiGo
“The team was able to quickly become an extension of our own – and the work product was amazing.”
Mac Mirchandani, Chief Product Officer, HireRoad
"Erin's a true professional. She brings deep insights and UX/UI experience to her projects. And her results speak for themselves. After updating our free trial/purchase flow, we experienced a 900% increase in the number of expected conversions. Solid work."
Mike S., VP Sales, Rosh Review
“Scenic West is a trusted partner across both strategy and design.”
Jeff M., Director of Product Management, Earth Networks
“As a single founder with a small startup team, their support gave me the strength I needed to finally launch our app on the App store.”
Alexia T., CEO of AmiGo
“The team was able to quickly become an extension of our own – and the work product was amazing.”
Mac Mirchandani, Chief Product Officer, HireRoad
"Erin's a true professional. She brings deep insights and UX/UI experience to her projects. And her results speak for themselves. After updating our free trial/purchase flow, we experienced a 900% increase in the number of expected conversions. Solid work."
Mike S., VP Sales, Rosh Review

Meet Erin Stewart

Founder & Principal Product Strategist
Scenic West was founded by Erin Stewart, a product strategist, UX leader, and former front-end engineer with 20 years of experience helping technology companies build products customers actually want.
Erin's career spans enterprise consulting, SaaS startups, high-growth companies, and more than 100 product engagements across healthcare, finance, IoT, AI, and enterprise software.
Too many organizations either move so quickly they build the wrong thing, or spend months researching before making a decision. Scenic West helps organizations find the balance: the right amount of strategy, research, validation, and collaboration for the decision at hand.
Today Erin works directly with founders, executives, product leaders, and engineering teams to create alignment, reduce product risk, and build momentum before significant investments are made.
AI Approach

Built for the AI era

We've been designing AI and machine learning products long before generative AI became mainstream.
Over the past decade we've helped organizations create:
Workflow automation platforms
Machine learning decision-support products
Business intelligence and analytics solutions
Predictive algorithms
AI-assisted enterprise workflows
Generative AI experiences and copilots
Our AI Approach
Value

Senior specialists. No junior hand-offs.

When you hire Scenic West, you work directly with experienced product strategists, UX leaders, researchers, and designers—not an account team handing work to junior staff.
Our team brings deep experience across Product Strategy, UX Strategy, User Research, UX/UI Design, AI Product Design, Enterprise SaaS, Healthcare Technology, Industrial & IoT Platforms, Financial Technology, Design Systems, and Product Leadership.
Every engagement is intentionally staffed with senior practitioners who collaborate closely with your product, engineering, and leadership teams.
“We’ve saved so much time in our product planning and prioritization of tasks because of Scenic West and can focus on the long-term vision of the product with more clarity.”
Jack Phan, CEO, AirDeck
Industries

Industries we know well

B2B SaaS
Healthcare
AI & Machine Learning
IoT
Finance
Human Resources
Insurance
Education
Data & Analytics Platforms
Workflow Automation

Let’s talk before you build

If you're making an important product decision, let's start with a conversation. We'll help you identify the right next step—even if it's smaller than you expected.
Start a Project