UX Design Services

UX Research

Answer open questions and understand your customers with user research customized to your product and company’s needs. We can help you conduct moderated or unmoderated user testing with your existing product or prototypes, conduct customer interviews, or conduct surveys.
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How REACH launched a successful 2.0 version of their B2B SaaS platform by starting with a UX audit.
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What is User Experience Research?

User research provides valuable insights that inform product design and validate product features are intuitive and meet user needs. User research can give certainty and perspective where uncertainty and assumptions may exist. By leveraging data analytics, conducting surveys and interviews, and experimenting with A/B and usability testing methods, you can gain a deeper understanding of a user’s behavior and empathize with their story. User research is a key element to establishing an effective Agile customer feedback for ongoing product iteration and optimization. It's also valuable in the product discovery phase for large new features or entire new SaaS products

Why Conduct User Experience Research?

As fractional UX/UI designers, we offer a flexible option for teams looking to augment their design capacity, with the ability to scale up or down as needed. By integrating our fractional team members, you can accelerate development through rapid prototyping, testing, and iteration, ensuring your final product meets user expectations.

Understand users in-depth
Improve product usability & identify pain points
Increase user engagement
Enhance accessibility
Evaluate new features
Validate design decisions
Test prototypes and early product versions
Services

Key Deliverables

We'll recommend a UX design approach based on your team's needs, project goals, and timeline. Here's a short list of what our senior UX design services team can provide.
Dedicated UX Researchers
Gain access to our UX team for in-depth research insights and recommendations to improve your product experience.
UX Research Plan
Understand your product team's goals and any constraints, then discuss and recommend the best UX Research methods for your needs.
Participant Recruiting
We work with your team to determine the best method for participant recruiting. We can recruit participants for you or collaborate with your team to navigate the recruiting and scheduling process with your existing customers.
Moderated UXR Facilitation
We prepare user interview and moderated user test scripts, review and iterate with your team, conduct UX research sessions, and provide recordings.
UXR Analysis and Reporting
We review and analyze all user research conducted and present a detailed report with product opportunities and recommended next steps to your team
UX Design Recommendations
As a follow up to UX Research, we'll work with your team to provide specific, actionable UX design recommendations.
Customer Journey Mapping
Building on UXR contented, visualize your user's journey and identify paint points and other areas of friction to improve your user experience.
User Behavior Reviews
We'll review your existing product data and user funnels to understand user's interactions with features and identify areas for improvement. This can be done as part of our planning phase to inform our UX research plan.
User Session Recordings
Observe and analyze user behavior and interactions with your product in real-time to gather insights into your UX.
Usability Testing Reports
Receive a report that contains a detailed analysis of user feedback and behavior gathered during usability testing sessions.
New Feature Analysis
We'll take a look at the feasibility and the potential impact of adding new features to your product based on data we've gathered on your users.
Looking for More?
We can tailor our UXR solutions to your needs. Get in touch and schedule a call to learn more.
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Our Process to Conduct User Experience Research

Below are two examples of UX Audit packages our team offers. Schedule a call with our team to learn more about how we can tailor UX audits to your team’s exact needs.

Goal Setting

First, we work with your team to identify what you want to learn through user research and what questions you want to answer. It's important that these goals and objectives are clearly defined and may include wanting to understand user needs and preferences, evaluate product usability, or gather feedback on a new feature.

Determine Research Methods

Our team uses best-fit research methods including interviews, focus groups, usability testing, surveys, and online analytics. The appropriate methods will depend on various factor such as the research goals, your target audience, available resources, and time constraints.

Recruit Participants

The next step in our research process is to recruit participants. The participants should match the characteristics of your intended users, such as demographics, similar behavior patterns, or specific expertise. We'll work with your team to select the best method of participant recruiting for your goals. We use participant panels via tool like UserTesting or UserBrain that offer demographic screening questions when feasible or work with your team to recruit from your own customers, LinkedIn, or other sources when you need more targeted B2B users with specific areas of expertise.

Conduct Research

After we have recruited participants, the research phase is ready to begin. This involves carrying out the research methods and collecting data from the participants.

Analyze Data

Once the data has been collected, it needs to be analyzed in order to identify patterns and insights that can inform the design process.

Share Findings

The results of the user research should be shared with the design team and relevant stakeholders to help the team gain a deeper understanding of user needs, preferences, and pain points, enabling them to make more informed design decisions. Stakeholders can provide feedback to continue refine design choices based on the research insights.

Iterate

User research is an iterative process that should be conducted at various stages throughout the design process. The insights gained from the initial research inform the design decisions, and as the design progresses, additional research can be conducted to validate and refine the ideas. This iterative approach allows for continuous feedback and improvement, ensuring that the final design meets the needs and expectations of the users.

FAQ

Frequently Asked Questions

How can user research help my business?

User research is essential now more than ever. A regular deep dive can inform your target audience's needs, preferences, and pain points. It can help you improve your product, identify new feature opportunities, enhance the overall UX, increase conversion rates, and reduces the risk of wasting time and money on assumptions.

Read this article for more information about the power of user research.

How much does a UX research project cost?

UXR engagements vary in pricing depending on the research methods used, volume of research conducted, and recruiting support needed. Request more info or schedule a call to discuss a UX Research plan tailored to your needs and budget.

What user research methods do you use?

At Scenic West, we apply different UXR methods depending on the project. We collaborate with your team to understand product goals and align on priorities, then we move into conducting research and finding the best method for your product's phase.


Most commonly, we utilize these research methods to gather insight into your user's motives, behaviors, goals, and needs: unmoderated user testing, moderated user testing, user interviews, UX surveys, data analytics, focus groups, and more.

How do I get started?

Schedule a call using our Calendly link or fill out the contact form on our site. From there, someone from our team will be in touch with you to discuss your product goal and UXR needs.

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