Product Strategy

Are you making the most of analytics, user research, and product validation to set your SaaS, e-commerce, or education tech company up for growth? Enhance your existing Product Management and User Experience team with Analytics, User Research, Product Validation, and Agile Coaching support from our team of experts.

Product Strategy Services

We work with product leadership to craft a custom Product Strategy support engagement that complements your existing product team on a one-time or on-going basis. While providing one or more of the services below, we can also work with your team to teach as we go so that you’re empowered to take ownership of Product Strategy and Research efforts internally over time if desired.

Some of our Product Strategy services are outlined below and can optionally be combined with our other services.

  1. Competitive and Market Research
  2. Measurement Planning + Analytics
  3. User Research / Product Validation
  4. Agile Customer Feedback Loop Management
  5. Discovery Phase Requirements Gathering, Research, + Concepting
  6. Agile Team Coaching
  7. Product Discovery
  8. Product Service Management

Our Approach

Our approach to providing Product Strategy services will depend on your stage of product company growth, current pain points, and what you want to achieve.

Here’s an example of an on-going Product Strategy engagement for a growing B2B SaaS startup that wants to improve their overall user experience and their processes for informing product decisions based on customer feedback and analytics:

Week 1-2:

  1. Knowledge Transfer and Kickoff
  2. Initial UX Audit + Existing Customer Feedback Analysis
  3. Create Product Strategy Support Plan

Weekly Product Strategy Support:

  1. Weekly Product Strategy Meeting
  2. Product Design Reviews + Feedback
  3. Measurement Planning, Analytics Implementation, and Ongoing Analysis
  4. Customer Feedback Collection Process Creation, Management, and Analysis
  5. User Research Planning + Execution to Support Upcoming Design, Development, and Releases

Planning a new product or major feature and need help with Discovery work to ensure success? Also check out our Product Discovery services.

Teaming up with SW has been one of the best decisions I’ve made since founding AmiGo Travel. As a single founder with a small startup team, their support gave me the strength I needed to finally launch our app on the App store. Our launch results were even better than I could have imagined, and I don’t think we would have been able to get there without the SW team!

Alexia T.
Founder and CEO of Amigo
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