Blog Articles

September 7, 2023

User Research: How to Facilitate B2B SaaS User Interviews

We’ll dive into how to navigate the complexities of B2B user research and conduct user interviews to generate impactful UX insights and shape your SaaS product roadmap.

Scenic West Design Team

Product Strategy

May 22, 2023

How to Implement an Agile Customer Feedback Loop

Discover the power of implementing an Agile customer feedback loop to drive product improvement and user satisfaction for B2B SaaS products.

Scenic West Design Team

Product Strategy

March 28, 2023

The Paradox of Simplicity and The Challenge of SaaS Feature Creep

Losing customers to an overly complicated SaaS? Achieving simplicity in your product isn't an easy feat, it takes extensive product strategy and UX expertise to truly understand what it takes to deliver a seamless user experience amidst a complex product.

Scenic West Design Team

Product Strategy

April 19, 2023

10 Steps for a Successful SaaS Product Launch Day

Are you planning to launch a new SaaS product soon? Take a look at these 10 essential steps that will help you create a successful launch day and set your product up for long-term success.

Scenic West Design Team

E-commerce

April 19, 2023

Optimizing E-commerce Experiences for Made-to-Order Products

Enhance your online shopping experience with made-to-order products to increase customer satisfaction, expand your reach, and position your site to scale.

Scenic West Design Team

UX / UI

March 22, 2023

A Detailed Look Into Our UX Design Process

Our process is the thread that helps our team gather all of the information we need to create seamless and user-friendly product experiences that scale. Take a look at these four phases that keep us on track.

Scenic West Design Team

UX / UI

March 2, 2023

How to Create a Strong Style Guide

Streamline your product team's design process and position your SaaS product to scale by creating a style guide. A style guide is a crucial element in software development and can serve as a communication tool between your UX designers and developers.

Scenic West Design Team

Product Strategy

February 24, 2023

A Product Leader's Guide to Effective Product Strategy

Are you gearing up for a new product launch and feeling overwhelmed by the many moving parts and potential roadblocks ahead? Don't worry, you're not alone. Product launches can be nerve-wracking experiences, but having a solid product strategy can help mitigate the challenges and set you up for success. Keep reading to learn some key components of a successful product strategy, examples, and more.

Scenic West Design Team

UX / UI

February 7, 2023

Design Systems 101

Streamline your design and development process with a design system. Design systems help teams build products that are consistent, efficient, and user-centered. Keep reading to learn more about design systems and discovery 8 steps to implement one with your team!

Scenic West Design Team

UX / UI

February 1, 2023

UX Audits: A Comprehensive Guide to User-Centered Design

Transform your e-commerce website or optimize your SaaS product with a UX audit. Identify opportunities for growth, increased conversion rates, and enhanced user engagement with this in-depth guide to discover the full potential of UX analysis.

Scenic West Design Team

User Research

January 17, 2023

Unlocking Product Potential: The Ultimate Guide to User Research

Unlock the potential of your digital product and create user-centered designs by understanding the ins and outs of user research. Our ultimate guide covers why it matters, key terms, pros and cons, history, working with specialists, and getting buy-in from stakeholders.

Scenic West Design Team

UX / UI

January 10, 2023

Optimizing Your B2B SaaS User Experience [Free Guide + Expert UX Review Process]

Discover how our UX/UI designers and product strategists improve an app's user experience and fill product backlogs with quick wins in 2023.

Scenic West Design Team

Product Management

January 6, 2023

Sprint Retrospectives Gone Stale? Improve Meetings With These Quick Tips.

Don't let sprint retrospectives fall off your team's calendar - discover why they're essential for building a strong, productive, and focused team.

Scenic West Design Team

UX / UI

October 21, 2022

Travel Apps With The Best UX

The travel app industry is booming, so that leads us to ask: what are the industry leaders like Airbnb and Hopper doing so well?

Scenic West Design Team

UX / UI

October 21, 2022

Our Team's Top 6 Design Principles for Excellent App UX Design

We'll guide you through key principles of user experience design to help you create a seamless and intuitive app experience. Keep reading learn more about how you can enhance your customers' journey and drive conversions!

Scenic West Design Team

UX / UI

October 21, 2022

Optimizing Your E-commerce Website: UX/CRO Audit [Free Guide]

Lift conversion rates, increase average order value (AOV), and jump-start your improvement backlog with high ROI quick wins.

Scenic West Design Team

UX / UI

June 14, 2022

6 Tips to Optimize Your B2B SaaS Onboarding Process

Get a competitive edge in the B2B SaaS market by streamlining your onboarding process to create a smooth and user-friendly experience that maximizes the potential of your product and keeps customers engaged and coming back for more.

Scenic West Design Team

Product Management

August 16, 2022

How to Hire a Contract Product Manager to Accelerate Your Team

Improve your product design and development velocity and quality by hiring an embedded contract Product Manager.

Scenic West Design Team

Product Management

August 16, 2022

What We’ve Learned From Managing Remote Teams for 10+ Years

What's the best way to manage a remote team in 2022? We've learned a thing or two along the way as a dispersed team based in Chattanooga, TN. Check out a few of our tips to keep your team's morale and productivity high.

Scenic West Design Team

SaaS

August 12, 2022

How to Increase Customer Retention in SaaS Products

One reason teams come to Scenic West for UX and Product Management help is to address negative customer feedback and related churn. Here are a few things we recommend to get started.

Scenic West Design Team

UX / UI

August 12, 2022

Client Success Story - Crowd Wisdom LMS

One of our CEO’s first freelance clients is still working with Scenic West ten years later. We believe that our long-standing relationship with that client, Crowd Wisdom, is proof of our excellency as an agency and our ability to create meaningful and lasting results through our work.

Scenic West Design Team

UX / UI

July 18, 2022

Maximizing Engagement and Conversion Rates Through UX/UI

Creating an ideal user experience that encourages instead of deters customers is both a science and an art form. By utilizing talented designers who understand the driving forces behind CRO, you can increase user engagement, optimize your revenue, and decrease operational costs.

Scenic West Design Team

UX / UI

July 12, 2022

Using Figma For Design Collaboration

Over the years we’ve designed in Adobe Creative Suite, Sketch, and now Figma – plus lots of whiteboarding! We love Figma for a variety of reasons, but most importantly, it streamlines our design stack and makes real-time collaboration possible from anywhere. Here’s why Figma has been a game changer for UX/UI design in recent years.

Scenic West Design Team

Product Management

June 14, 2022

Considering White Label Functionality For Your B2B SaaS Product? Ask Yourself These 4 Questions First.

We often hear from leaders of B2B SaaS companies that they either have considered or are currently considering making their product white label to open up new revenue opportunities. When we are helping develop product strategy or gathering knowledge for a white label design project, there are a few things we help our clients think through.

Scenic West Design Team

Overcoming UX Challenges with a Design Sprint

Blog Articles

User Research: How to Facilitate B2B SaaS User Interviews

How to Implement an Agile Customer Feedback Loop

The Paradox of Simplicity and The Challenge of SaaS Feature Creep

10 Steps for a Successful SaaS Product Launch Day

Optimizing E-commerce Experiences for Made-to-Order Products

A Detailed Look Into Our UX Design Process

How to Create a Strong Style Guide

A Product Leader's Guide to Effective Product Strategy

Design Systems 101

UX Audits: A Comprehensive Guide to User-Centered Design

Unlocking Product Potential: The Ultimate Guide to User Research

Optimizing Your B2B SaaS User Experience [Free Guide + Expert UX Review Process]

Sprint Retrospectives Gone Stale? Improve Meetings With These Quick Tips.

Travel Apps With The Best UX

Our Team's Top 6 Design Principles for Excellent App UX Design

Optimizing Your E-commerce Website: UX/CRO Audit [Free Guide]

6 Tips to Optimize Your B2B SaaS Onboarding Process

How to Hire a Contract Product Manager to Accelerate Your Team

What We’ve Learned From Managing Remote Teams for 10+ Years

How to Increase Customer Retention in SaaS Products

Client Success Story - Crowd Wisdom LMS

Maximizing Engagement and Conversion Rates Through UX/UI

Using Figma For Design Collaboration

Considering White Label Functionality For Your B2B SaaS Product? Ask Yourself These 4 Questions First.

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