UX Design Services

Product Discovery

Are you ready to create a new B2B SaaS product or major feature? Want to accelerate the process while reducing your risk of wasted resources? Our team of senior UX designers and product strategists work with your team to solidify product requirements, create product designs, and validate ideas with real or potential customers.
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What is Product Discovery?

Product discovery is a collaborative process where our team of senior UX designers and product strategists work closely with your product team to accelerate the creation of your new B2B SaaS product or major feature. Through a tailored and fast-paced track of discovery work, we solidify requirements, design products, and validate with actual or potential customers. With a focus on user-centered design and alignment with business goals, our service provides a solid foundation for your product development process, ensuring successful implementation with a clear roadmap. Our product discovery approach is all about leveraging outside expertise to streamline and optimize the journey of bringing your innovative ideas to life in the most effective and user-centric manner.

Benefits of Product Discovery
By utilizing a user-centric approach, ensure your product is tailored to meet your users needs and expectations
Ensure you experience an improved product-market fit through extensive UX research and coaching
Proactively identify and address risks to mitigate potential pitfalls and optimize product development
Avoid wasting time and resources on ideas that won’t resonate with users
Augment your in-house team and strengthen your strategic decision-making
Services

Key Deliverables

We'll recommend a UX design approach based on your team's needs, project goals, and timeline. Here's a short list of what our senior UX design services team can provide.
Requirements Gathering
We’ll collect a list of product requirements through stakeholder interviews and ideation workshops
Market Research
Receive an analysis of your competitors and industry inspiration to inform product roadmap, differentiation, and strategy
UX Research
We’ll conduct user interviews, surveys, and user testing to gather insights into wants, needs, pain points, and more
UX/UI Design
We can create user flow diagrams, wireframes, high-fidelity mockups, and prototypes to visualize and iterate on UX/UI
Product Validation
We can validate product concepts by prototyping and conducting user testing to gather feedback for iterative improvements
Backlog Development
We can create a backlog including epics, features, and user stories
Measurement Planning
We can work with your team to plan and define goals, KPIs, and metrics to measure the impact of your product
Looking for more?
We can tailor our product discovery solutions to your needs. Get in touch and schedule a call to learn more.
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Our Partnership

At Scenic West, our partnership with you is based on a shared commitment to see your product vision come to life. We work utilizing an Agile approach, and make informed design decisions based on extensive research and user feedback.

Our team of UX/UI designers and product strategists begin any design sprint with a knowledge transfer checklist and kickoff meeting to ensure we are aligned on your business goals and product vision. From there, we work to accelerate your in-house team on special projects, coach you through a big UX challenge, or validate product ideas.

Full Discovery Package

Our Full Discovery Package is ideal for product leaders and teams getting ready to:

  1. Launch a new product
  2. Create a major new feature for an existing product
  3. Redesign a product or site
  4. Migrate to or implement a new technology platform
  5. Implement a new customized platform to support a customer journey

Discovery Activities

  1. Knowledge Transfer + Goal Setting
  2. Existing Product / Designs Review
  3. Requirements Gathering + Ideation Workshop
  4. Stakeholder Interviews
  5. Competitor + Inspiration Research
  6. User Research - Typically Customer / User Interviews, Survey, or User Testing
  7. Size of this activity would impact final scope / price
  8. User Flow Diagram
  9. Epics / Features / User Stories Outline
  10. Low Fidelity Wireframes for Key Screen(s)
  11. Alignment on technical approach and constraints

Timeline

Week 1

  • Knowledge Transfer + Goal Setting
  • Existing Product / Designs Review
  • Competitor and Inspiration Research
  • Requirement Gathering + Ideation Workshop
  • Stakeholder Interviews

Week 2

  • User Flow Diagram Draft + Working Session
  • User Flow Working Refinement
  • Initial User Research - Customer Interviews, Survey, etc.

Week 3

  • Low Fidelity Wireframes for Key Screen(s)
  • Draft Epics / Features
  • Design Workshop

Week 4

  • Wireframe Refinement
  • Visual Design Exploration
  • Design Workshop
  • High Fidelity Mockups of Key Screen(s)
  • User Testing Planning
  • Backlog Refinement Meeting

Week 5

  • Clickable Prototype Build
  • Conduct and Analyze Unmoderated User Tests
  • Mockup and Prototype Refinement
  • Epics / Features / User Stories Refinement
  • Sprint One Dev Handoff Prep

Mini Discovery Package

Not ready for a full discovery package? With our mini discovery package, we can take you through our goal-setting, requirements, and ideation workshops and finish by handing over a few key low-fidelity wireframes for your product or site to get your team started in the right direction.

What's Included:

  1. Knowledge Transfer and Goal Setting
  2. Existing Product (or Designs) Review
  3. Competitor / Inspiration Research
  4. Requirements Gathering and Ideation Workshop
  5. User Flow Diagram
  6. Low-Fidelity Wireframes of Key Screen(s)

Design Sprint

Our Design Sprint takes your product vision from idea to conceptual mid-high fidelity 3-4 key screen clickable prototype in Figma. Design Sprints are typically 1-3 weeks depending on number of key screens or user flows needed. We can add prototype user testing to the end of the design sprint if desired.  Use these to gain internal buy-in or win a sales pursuit.

Timeline

We can customize the scope and timeline to meet your prototype goals and number of key screens or user flows needed.

Week 1

  • Knowledge Transfer
  • Client Kickoff Meeting
  • Brainstom + Begin Design Work

Week 2

  • User Flow Diagram
  • Initial Wireframes for 3-4 Key Screens

Week 3-5

  • Design Working Sessions / Ongoing Collaboration
  • Design Iteration

Week 5-7

  • Mid - High Fidelity Figma Mockups for 3-4 Key Screens
  • Clickable Prototype
  • Final Design Review
FAQ

Frequently Asked Questions

How does the product discovery process work?

Product discovery is the process of reducing risk before investing heavily in design and development. It typically starts by aligning on business goals, customer needs, market opportunities, and technical constraints. From there, teams use customer research, product data, competitive analysis, prototyping, and validation to identify the right problems to solve and test potential solutions. The result is a clearer product strategy, prioritized roadmap, and evidence-backed direction for what to build next.

How do you conduct user research and gather insights during product discovery?

During product discovery, we combine qualitative and quantitative user research to understand customer needs, behaviors, pain points, and opportunities. Depending on the product, this may include user interviews, stakeholder interviews, usability testing, product analytics, surveys, support and sales data, and competitive research. We synthesize these findings into actionable insights that help teams validate assumptions, prioritize the right problems, and make evidence-based product and UX decisions.

Do you help with prototyping and testing ideas generated during the product discovery phase?

Absolutely! Our team is well qualified to create clickable prototypes and mid-high fidelity mockups to support your product vision. Through iterative design and rapid prototyping, we bring your ideas to life and allow you to visualize and test the UX before investing in full-scale development. By gathering feedback from real users, we validate and refine the product concept, ensuring a solid foundation for further development.

How long does the product discovery phase typically take?

The duration of the product discovery phase varies depending on the complexity of the project, scope of work, and availability of resources. Typically, it can range from a few weeks to a few months. We tailor the process to fit your specific needs and prioritize efficiency while ensuring thoroughness and quality. During the initial discovery call and knowledge transfer & kickoff, we can provide a more accurate timeline based on your project requirements.

If you’re looking for something quick to accelerate your in-house team, take a look at our Design Sprint service that’s made to be completed in 1-4 weeks.

How can we get started with your product discovery service?

To start a conversation about your upcoming UX needs, schedule a call or send us a message.

We'll get to know your team, business, and product vision, then work with you to customize a product discovery engagement. We can typically kick off new projects within two weeks. New product discovery engagements start with a knowledge transfer checklist for us to get up to speed on your product idea, target audience, business goals, and more. Then we meet with your stakeholder group to kick off our project, brainstorm, and align on our product discovery approach and timeline.

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