Case Study

Ordway Labs

How contract UX/UI design support saved Ordway Labs money while redesigning and expanding their billing and revenue automation platform.


Scenic West’s B2B SaaS and FinTech UX expertise and flexible, fractional startup UX/UI design support was the perfect fit for my growing company. I was able to save money by not hiring full-time UX designers, but still had a long-term UX partner for all of our team’s needs throughout a platform redesign and new feature launches.

Sameer G.
CEO at Ordway Labs

The Client

Ordway Labs is a B2B SaaS FinTech company that offers a billing and revenue automation platform for innovative businesses. Their impressive growth over the past few years ranked them 237 on the Inc 500 in 2022. They came to Scenic West in 2020 looking to invest more in UX as they scaled their SaaS product.

The Goal

When we met Ordway Labs in 2020 they were looking for contract UX/UI design leadership to support an upcoming platform redesign and other product roadmap initiatives. Flexible, fractional UX/UI design support meant they could cover UX/UI design needs efficiently and flexibly as their team grew and the roadmap flowed between more technical priorities and ones that required more substantial UX/UI design work.

The Results

We provided ongoing UX/UI design support for over two years, working directly with Ordway Labs’ CEO at the beginning and then evolving our UX/UI design processes to support a growing number of Product Managers and developers as Ordway’s business grew. Our flexible, fractional UX/UI design support was able to adapt to their needs over time while also providing a long-term, consistent voice on UX strategy for their team as Product Managers and other full-time team members came and went. We were able to efficiently support several product teams for less than the cost of a single full-time Lead Product Designer.

How We Did It

  • Conducted a UX audit of their current product, competitor research, and user research to inform upcoming UX/UI design work
  • Facilitated product design requirements gathering and design workshops with internal stakeholders
  • Collaborated with Ordway’s growing team of Product Managers and Engineers on UX strategy
  • Created a new style guide for their platform
  • Owned UX/UI design deliverables needed by the product teams, including wireframes, high-fidelity mockups, clickable prototypes, and design specs for the development team.

How We Did It

Fill your product backlog with quick wins

Our team of Product Strategists and UX / UI Designers seamlessly blend into yours without the hassle of hiring in-house.

Send icon
Schedule a call