REACH Media Network

REACH Media Network is a cloud-based digital signage platform that is used by organizations like college campuses, corporate offices, hospitals, and more, where their solutions help to improve campus-wide communication, streamline messaging, and share events. We first met the REACH team when they were looking for an outside perspective on their CMS user experience and navigating customer feedback.

‍

The REACH team was looking to modernize their user experience for B2B digital signage customers and improve their Agile product team processes for navigating customer feedback while building the 2.0 version of their content management platform. As a mid-sized B2B SaaS company that had grown steadily while maintaining a lean team, they opted for our flexible approach to providing senior UX/UI design, product strategy, and user research. They recognized the need for expertise and additional resources, but wanted to avoid hiring in-house a full-time senior design team.

‍

Our collaboration kicked off with a full UX audit, benchmarking their user experience against B2B SaaS best practices and identifying user pain points. We provided insights and suggestions to enhance their app experience for scalable growth after looking at their product’s usability, UI design and functionality to gain insight into their overall user satisfaction. 

‍

What started as a one-time UX audit transformed into an eventual long-term relationship, offering ongoing UX/UI design support, user research, and product strategy support during their CMS platform redesign and rebuild.

We seamlessly integrated our UX/UI design and user research support into their Agile development cycles, adapting to their dynamic needs Sprint to Sprint. Our close collaboration with their product team culminated in the successful execution of a beta launch strategy for version 2.0 of their CMS platform. The live beta is now actively gathering valuable user feedback, allowing us to establish an Agile customer feedback loop. This iterative process continuously refines the current version and unveils new product opportunities to enhance their product experience and maintain a competitive edge.