UX / UI Design

Optimize onboarding, increase conversion rates, reduce churn, and identify user experience pain points with our team of senior, multi-disciplinary UX/UI Designers who are able to bring a focused intensity to your new or existing product.

UX / UI Offerings

UX Audits

Identify quick win enhancements and fill your product backlog with user experience improvements that lift conversion rates, reduce churn, and more.

Investing in user experience design is an ongoing effort. Our UX Audit is designed to help you jump start or refresh your UX improvement backlog with both quick wins that deliver high ROI and larger opportunities to consider for your roadmap ahead. Improve your in-app product onboarding experience, frame dashboards and navigation around user priorities, and reduce friction or number of clicks in key user workflows to reduce customer service operational costs and increase customer retention. UX Audits could, and should, be used periodically at different levels of granularity to support an iterative, product-led growth strategy.

Learn more HEre

Full-Service UX Design

Our full-service UX Design is built around a series of steps that have been defined and refined over our teams countless hours of serving clients. Centered around research, design, and evaluation, our process brings a focused intensity to your product goals. Building a strong UX foundation is key before moving into more detailed UI design work.


  • Research: This step involves gathering information about the users, their needs, and the business goals of the product or service. Through activities like conducting interviews, analyzing data and analytics, and creating personas and user journey maps our team is able to break through assumptions and begin the design process from the most realistic starting point
  • Ideation: During this step, the UX design team brainstorms and generates high level concepts for how to meet the user needs and achieve the business goals identified in the research phase.
  • Wireframing: In this step, the team creates mockups and wireframes of the product or service to test out different design concepts and get feedback from users, laying the foundation for thoughtful, intuitive UI design work
  • Evaluation: In the final step, the team tests the product or service with users to gather feedback and identify any issues that need to be addressed. The team then makes any necessary revisions and fine-tunes the design.

The UX process is iterative, meaning that the team may go back to earlier steps and make adjustments as needed based on the feedback and findings from later steps. The goal of the UX process is to create or refine a product or service that meets the needs and goals of the users and the business, and that provides a positive and seamless experience for the users.

Full-Service UI Design

Intuitive and delightful UI design works to pull together the overall experience and enhance the UX foundation that drives your products usability. Our services cover every facet of creating the look and feel of the product or service, including choosing colors, typography, imagery, and motion. The goal of visual design is to create a cohesive and visually appealing design that helps guide users through your product.


Having a consistent, accessible, and impactful visual design not only enhances the experience of using a product, but also works to drive efficiency through development cycles. Our team works closely with dev teams to define the implementation of visual design so that consistency and standards are efficiently maintained across your product.

Design Systems

Design systems are collections of standardized design elements and guidelines that help teams create consistent and cohesive user experiences across products and services. Our team has developed an in-house design system which allows us to get a head start on your project and focus on the most impactful problems. By saving time on creating components, we are able to address the biggest issues facing your product.


  • Efficient design process
  • Increased velocity for development teams
  • Consistent usability across product features
  • Easier updates for future iterations
Learn more: Design Systems 101

User Research

User research is an essential part of the UX design process because it helps product teams and designers understand the needs, behaviors, and motivations of the people they are designing for. It provides valuable insights that inform the design of a product, ensuring that it meets the needs of the target audience and is easy to use. User research can give certainty and perspective where uncertainty and assumptions may exist.

Learn more: Unlocking product potential

I was able to – within a few hours – go through the project, the objectives and the timeline constraints and Scenic West paired us with a great team who was rolling in a matter of days.  From an initial review of prior work completed to the partnership on the new experience design – the collaboration was everything I was hoping for.  The team was able to quickly become an extension of our own – and the work product was amazing.  I fully intend to work with them again as opportunities arise.

Mac Mirchandani
Chief Product Officer, HireRoad
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